How to Use Social Media to Grow Your Local Business (Even If You Aren’t a Tech Wiz)

Let’s face it, when you run a local business—maybe a cozy bakery, a dog-grooming shop, or even a tutoring service in your spare room—you’re probably already wearing too many hats. Who has time to be a “social media manager” on top of it all? Here’s the good news: you don’t have to be online every hour to see results. Smart, honest use of social media can boost your business, bring in locals who didn’t even know you were there, and make your hard work really shine.

Pick the Right Platforms and Keep It Manageable

Start simple. Don’t feel pressure to be everywhere at once. For most local businesses, Facebook and Instagram are your best bets—folks in your area are probably on them, and they’re great for sharing photos, news, and everyday updates. If you’d rather tell your story in quick videos, TikTok is gaining ground, especially with younger crowds. Google My Business (technically not “social media,” but still vital) makes it easier for people to find you when they search nearby.

The U.S. Small Business Administration has a straightforward guide to getting your business online fast—and it works even if you’re tech-shy.

Get Friendly and Local—Show Off What Makes Your Shop Special

The magic word is local. Snap photos of daily specials, introduce your staff, or share a funny behind-the-scenes moment. If you have regulars who don’t mind, feature them—people love seeing faces they know. It doesn’t have to be glossy or fancy. In fact, local flavor and authenticity win more loyalty than slick ads ever could.

Here’s another tip: tag your location on every post, and use hashtags that actually matter to your town (#DenverEats, #MainStreetBooks, #ShopSmallSpringfield). That way, people searching for businesses close to home are more likely to stumble across you.

Ask for Engagement—And Actually Talk Back

Social media is a conversation, not just a billboard. Ask what menu item your customers want next, or run a quick poll (“Which fall drink should we feature?”). If someone comments, reply with their name if you can. A simple “Thank you, Lisa!” goes a long way in showing your business is real and responsive.

You might be surprised how many people message your page to ask about hours, products, or events. Responding quickly gives you a local reputation for good service—sometimes before folks ever set foot in your door.

Connect It All with Search Engine Optimization

Don’t let the phrase scare you off—search engine optimization (SEO) just means making sure Google (and potential customers) can find you easily. Link your social media pages to your website, update your hours and location, and use keywords that put your business on the virtual map. For example, “best cupcakes in [your town]” or “affordable tutoring Springfield.”

Give Back (and Join In) Locally

Partnering with a local event, library, or charity gives you more to post and brings in a genuine community vibe. Shout out other small businesses, celebrate local wins, and watch your network snowball.

Stick with It—But Don’t Get Overwhelmed

Social media is a marathon, not a sprint. Post regularly, but don’t force yourself into daily marathons. A couple of honest posts a week, real conversation, and a little patience will help your reputation and your bottom line. And remember: in the end, it’s about real people, not just “followers.”

Bring your business into the digital spotlight—your neighbors are already waiting for you there.