Successfully Collaborating with Influencers in the Online Gambling Industry

Online gambling has taken a totally different turn over the last couple of years. In the run-up to 2025, the legalization of digital betting and gaming has been rife, with the number of participating countries also skyrocketing. This continuous growth is projected to soar and hit $127.3 billion globally until 2027. And yet, this expansion is intensifying the competition among operators and software suppliers. To build a successful gambling brand, it's crucial to have an arsenal of creative marketing strategies that will help in winning the audience back and keeping the new customers.

One promotional technique that has become more and more popular is influencer marketing. As the latest statistics point out, 75% of marketers will allot influencer marketing funds in 2022. If conducted with a lot of caution and with the right people, collaborating with relevant influencers is still able to make a casino marketing company achieve a favorable publicity and customer base.

Choosing Compliant Influencers in Restricted Markets

Influencer marketing guidelines for gambling companies vary significantly depending on regional regulations. It’s crucial to select influencers who meet local requirements related to advertising products of Joker Star Casino.

For example, in the growing U.S. market, the Federal Trade Commission mandates clear sponsorship disclosure. Gambling influencers must transparently communicate paid promotions through statements like #ad or sponsored content tags. Failing compliance leads brands vulnerable to punitive regulatory actions.

Vetting influencers involves more than verifying disclosure compliance. Review an influencer’s historic content and engagement data to confirm their followers align with legal gambling age requirements in relevant territories. Using an influencer marketing platform simplifies this approval process.

Conducting Due Diligence Around Reputation

Beyond basic legal considerations, partnering with questionable influencers jeopardizes brand safety. One survey indicated 78% of consumers would likely purchase from a brand promoted by an influencer they deem trustworthy. Gambling companies must safeguard their reputations by carefully vetting potential partners.

• Evaluate past brand partnerships and scandals that could negatively impact perceptions
• Analyze audience sentiment and reactions to previous sponsored content
• Require influencers to share their rates to spot abnormal pricing fluctuations
• Search an influencer’s name in forums to uncover concerning discussions

Conducting comprehensive background checks is worth the effort. Brands linking themselves to disreputable influencers through paid promotions face backlash spreading across social channels.

Structuring Sustainable Influencer Pricing Models

Negotiating fair influencer compensation structures further enables mutually beneficial collaborations. Be wary of paying rates misaligned with standard industry pricing.

According to a Linqia study, the average cost per sponsored Instagram post across industries is:

• Nano influencer (1k-10k followers): $83
• Micro influencer (10k-50k followers): $172
• Mid-tier influencer (50k-250k followers): $835
• Macro influencer (250k-1M followers): $1,892

However, average costs per post specifically for gambling affiliate deals often exceed $5,000 for micro-influencers.

Prices range higher for influencers focused on betting tips and providing gambling promo codes rather than general lifestyle content. Carefully weigh typical rates against factors like niche authority and audience trust to determine fair partnerships.

Optimizing Campaigns to Convert New Customers

With the right influencers in place, optimize campaigns to convert their engaged followers into real customers.

According to analytics from RallyUP influencer software, the gambling industry sees higher conversion rates promoting welcome bonuses over branded content. Offer exclusive sign-up promotions or free bets only available to an influencer’s audience. Make accessing the offer simple through trackable links in captions and clickable buttons overlaid on imagery.

Micro-influencers driving high engagement and niche relevance offer better conversion potential than broad celebrity endorsements. Experiment with nano and mid-tier influencers as cost-efficient partners.

Monitor performance by tracking registrations, deposits, betting activity and revenue attributed to each influencer. Apply learnings to continually refine partnership strategy.

As the web 3.0 landscape matures, explore emerging formats like influencer live streams and social gaming to spark grassroots excitement.

Path Forward

In an increasingly crowded market, smart gambling providers rely on influencer collaborations to expand visibility and acquire customers. But legal considerations and brand reputation management introduce additional complexity. Avoid potential crises by thoroughly vetting influencers for safety compliance and closely tracking performance. With an optimized influencer program, operators can lean into this high-upside channel to achieve growth objectives as the industry booms worldwide.